Power Of Creative Selling : Chapter 8, The Power That Sells

Power Of Creative Selling

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

Chapter 8 - The Power That Sells

Once upon a time, a very distinguished gentleman called upon Henry Ford.* "Mr. Ford," he said, "the world knows you as the originator of a great plant one of the greatest plants in the world. I have walked through some of its buildings, over acres and acres of grounds where tens of thousands of men are sitting or standing close to one another doing their work, and I marvel that a man, starting 25 years ago with practically nothing, could accomplish such a thing. It seems almost impossible."

Mr. Ford said, "Pardon me, you say I started with 'practically nothing.' That is hardly correct. Every man starts with all there is. Everything is here."

The distinguished gentleman inquired, "Mr. Ford, now I want to ask you this: Is there in your mind and your experience, a Power greater than we, that we can contact? Is there a possible constant kinship with this call it if you will- Divine Power? Are you conscious of it, and do you make conscious effort in your regular daily life to come in touch with, or to contact it?"

Mr. Ford replied, "It is all here; everything is here and we simply acknowledge that it is here the essence and substance of all there is. What we call spirit and what we call matter are one, and all. I don't like to talk about "spiritual"

and "material" as if they were different or opposed. They are all one, part of all that is. The first thing in making contact with this is to set ourselves right by wanting to do the most good for the most people—that is what I mean by setting ourselves right. It is our attitude that counts."

Henry Ford was gifted with a great faith. He had a full, conscious, and vital realization of his oneness with the Divine Power. He opened up his mind to the inflow of this Infinite Life and Power. He felt it in his life, and he applied it to his activities. By believing and concentrating in harmony with this Divine Power, he was able to build and create a billion-dollar corporation and furnish a livelihood for thousands of people.

Everyone cannot be a Henry Ford, but everyone enjoys the same inalienable rights that he enjoyed. With the formula for drawing on the Universal Bank of Divine Power, every sales person can double his present sales production and have a grand time doing it. In this chapter I am going to give you a few hints and suggestions on how you can develop this formula and apply it to your sales activity.

The Power of Faith

Someone once asked Andrew Carnegie what he considered the greatest thing in his phenomenal success. He answered: "Faith; faith in myself, faith in others and faith in my business."

The world always makes way for the man who knows what he is doing and where he is going. I believe in myself; I believe in the prospect; and I firmly believe in my product. I use only one yardstick in selling: If it is good enough for me to buy, it is good enough for me to sell. By applying this principle, success has always crowned my efforts, for which I am thankful.

What is Faith? Faith is believing in something. It is a firm belief or trust in a person, thing, doctrine, or statement, as faith in God or faith in science. It is a belief in the favorable outcome of anything undertaken.

Paul gave to the world the greatest definition of faith: "Now Faith is the substance of things hoped for, the evidence of things not seen." Faith is believing and trusting wholeheartedly in the invisible power of God. By adhering
strictly to this faith, the substance of things hoped for becomes the evidence of that power, and makes its appearance in your experience.

Paul had faith in the power of God and knew the substance of all things was in Him, and therefore invisible, and that the evidence of that power was only a manifestation, or the visible thing.

The Two Kinds of Faith

There are two kinds of faith, and in order to acquaint you with both of them, I shall define and analyze each one.

First: There is a faith that is predicated on truth, and can be proven by experiment. The experiment that proves this truth is one that produces the same result every time. As an example, you might say two plus two makes five, but that does not make it true. In fact, you might convince yourself, and even others, that you are correct, and still this would not make it true. The only possible way to get the correct answer to a mathematical problem is to conform to the established laws of mathematics, which are based upon truth. Therefore, in applying this law, you get the correct answer: two plus two equals four, at any time, at any place, or under any conditions. Therefore, it is a truth.

Second: There is another faith, which is based upon ignorance. This is a faith that has not been fully determined by experiment. It is still in a state of doubt and uncertainty; an experiment may prove that it is true or may reveal that it is false.

As an example, for five thousand years people believed implicitly that the world was flat. They had the utmost faith in their belief. Columbus came along, and, by experiment, proved that the world was not flat, but round. Therefore, their faith was based on ignorance, and an experiment proved that it was false. People had faith that the sun revolved around the earth until Copernicus discovered the truth. They had many other beliefs until they were proven to be false. "There is a way that seemeth right unto a man, but the end thereof is death." And "all is not gold that glitters.

How to Discover Truth

Either true or false, faith may constitute knowledge. After all, knowledge is the state of being aware of something, or the possession of information. It is very easy to be aware of something untrue, or to possess information that may prove to be false. The people living in the world prior to 1492 had the information that the world was flat, and they were fully aware of that knowledge. However, their knowledge was false.

Therefore, the old saying that "knowledge is power" must be revised. Knowledge is power provided that it is based upon a truth, otherwise it may be a tremendous burden, a serious impediment, a decided hindrance, and a very present
handicap to your development and progress.

Therefore, in order that you may have a clear conception of truth or the foundation of knowledge, I think it is altogether fitting and proper that I should attempt to define truth. Truth, in my humble opinion, is an established law with no exceptions. The previous example (two plus two equals four) clearly illustrates an established law of mathematics with no exceptions.

How does man discover truth? He discovers truth through experience, and he proves it by experimentation. As I said before, faith is believing in something that may be proved true or something that may be proved false. By applying the process of experimentation man can prove a thing to be true or he can discover that it is false. Two atoms of hydrogen and one atom of oxygen had composed water long before man wrote the formula H_{2O.
Man did not know this truth.} He believed that these two elements compounded in this proper proportion would make water. Working on this hypothesis, he began the process of experimentation. The first time he analyzed water he found the two elements together in this proportion. The second, the third, and all the following experiments proved that the proportion of two atoms of hydrogen and one atom of oxygen was present in water every time. Therefore, he was able to write the chemical formula H2O. This was an established principle, with no exceptions, and, therefore, a truth. Experimentation had proved it. Faith and belief had turned into knowledge.

The Infinite Range of Thought

In the universe there is nothing supernatural. All things are governed by the immutable and unchangeable laws of God. God is truth. Why? Because truth is an established principle with no exceptions. All natural laws are principles of God. Einstein says, "The most incomprehensible thing about the universe is that it is comprehensible." This is only another way of saying that everything comes within the range of thought, because thought is infinite.

The laws of physics, the laws of mathematics, and the laws of chemistry are, have been, and always will be truths. All these laws are established principles with no exceptions. Electricity was available to light the Egyptian pyramids, but the Egyptians did not know how to cut the lines of force, set up a magnetic field, and use the dynamo to convert electrical energy into electric power. An airplane flown over Bethlehem the day Jesus was born would have been considered a miracle. Yet the principles of aerodynamics were as applicable then as they are now.

The source of all power is God. The Bible tells us that God is spirit, and no one can see God. Therefore, God is invisible and all of his laws are invisible. No one can see life, spirit, thought, electricity, atomic energy, or any form of power. All we see is the manifestation of power.

Man does not create power. He merely discovers it and appropriates it to his own use. He appropriates electrical power, mathematical power, chemical power, atomic power, and many other forms of power. But the greatest of all power is treated with only a passing glance, and that power is spiritual power.

Now that you have an understandable conception of truth and its application to other forms of power, it might be wise for you to devote more time to the development of spiritual power. As a salesman, you will find an appropriation of this power invaluable in your selling activities.

How to Discover Your Spiritual Power

No one can discover or appropriate spiritual power for you. You must do it for yourself. One of the best ways to understand yourself and to examine the qualities and attributes that will help you to appropriate this power is to follow out the same plan used by most large industrial concerns. These concerns have a research department with a large staff of skilled workers who devote all of their time and effort finding out things. They are searching for ways to improve their present products and develop new ones. Through this method, these concerns have greatly increased the quality of their products and, in many instances, have been able to double their production.

Every salesman would be wise to set aside 30 minutes each day to research and to meditate into the real meaning of his capabilities with a definite purpose to improve his ability and to uncover the spiritual power that will help him apply this ability more efficiently to his selling activities. The prophet wisely counsels in Lamentations (3:40), "Let us search and try our ways, and turn again to the Lord."

Because of the pressure and pace of activity, you may be tempted to think that you lack the time or opportunity for searching out the truth about your real power. The research department has certainly benefited the large industrial concerns, and the time you spend in exploring the undiscovered regions inside your mind is going to be worth a lot of cash, and also a lot of true enjoyment.

Spiritual Power Can Change the World

Speaking of spiritual power, it is recorded that Dr. Charles P. Steinmetz, the world's foremost electrical engineer, in his last days forecast the future in the following impressive words: "I think the greatest discovery will be along spiritual lines. Here is a force which history clearly teaches has been the greatest power in the development of man and history. Yet we have merely been playing with it and have never seriously studied it as we have the physical forces. Some day people will learn that material things do not bring happiness, and are of little use in making men and women creative and powerful. The scientists of the world will turn their laboratories over to the study of God and prayer and the spiritual forces, which as yet have hardly been scratched. When this day comes, the world will see more advancement in one generation than it has seen in the last four."

From my 42 years of experience in selling, I know that this great spiritual power works. It will work for anyone, at any time, or at any place. The great inspiration and truth in your life and in my life is to come to a conscious vital realization of your oneness with this divine power and infinite life, and open up ourselves to its divine inflow. In the degree that you come to a conscious vital realization of your oneness with divine power and open up yourself to the inflow of spiritual power do you realize in yourself the qualities and powers of God.

How can you realize this spiritual power? To do this is to recognize and realize your true identity and to bring your activities into harmony with the same great laws and forces, to open yourself to the same great inspiration, and to partake of the same great spiritual power that has made all the prophets, seers, sages, saviours, industrialists, and financiers of the world's history. In fact, all men of truly great and mighty power have made this realization a reality in their lives. Jefferson drew on it. Edison drew on it. Ford and Carnegie tell you that they drew on it. Steinmetz believed it to be man's greatest discovery. These men did not treat this great spiritual power as an abstract theory. They drew on it, appropriated it, and applied it to their activities every day, in order that they might carry out their plans with efficiency and enjoy the Garden of Eden right here and now, with its overflowing abundance of all the good things of life.

How to Realize Your Potentialities

Therefore, you must realize, believe, and know that this spiritual power is around you and for you; thus do you make it possible for the higher powers to play, to work, and to manifest themselves through you.

What does this realization mean? It means a realization of your oneness with divine power and a positive affirmation that this spiritual power is now flowing through you and releasing power in you by which you can accomplish anything you desire. It means that you are going to eliminate errors in your thinking because they are a contradiction of truth. It means you are going to throw away your colored glasses that blind your way and hold you in subjection. It means that you are no longer going to be a slave to anything that is based on untruth. It means that you are throwing away all excess baggage, loaded with bugbears that twist and warp your thoughts and cause useless distress, anxiety, and disturbance. It means that you are going to free yourself from mental quirks and spiritual kinks. It means that you are not going to have any short circuit in your imagination to distort your comprehension and dull your understanding. It means that you are not going to substitute a lie for logic. It means that you are not going to abolish truth with an old shibboleth or disrupt it with an old mental cliche. It means that you are not going to taint and mar your life with lust, dread, resentment, and false pride. It means that you are going to have a complete picture of yourself, evaluate and appraise yourself in the light of your intelligence, and realize your own completeness and your own ability to perform and demonstrate this power to do creative selling. It means that you are going to let the divine power of God flow through your entire consciousness with courage, with peace, and with calm assurance. It means that you are going to flood your consciousness with faith, confidence, dominion, and determination that give you the power to perform with decision, precision, skill, and speed. It means that you are going to think positive, act positive, and be positive. It means that one mighty breath from truth will scatter negative thinking and all of its host of human miseries and mockeries like a whirlwind and establish the reign of positive thoughts. It means that you are not going to block yourself from truth or deprive yourself of the joy of spiritual power or rob yourself of the many choice plums that your education, intelligence, and ability entitle you to. It means that you are going to draw on the Universal Bank of Divine Power and apply spiritual power to all your activities in selling. That is the power that sells.

Chapter 8 : 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

Power Of Creative Selling

Holly Mann's Honest To Riches ebook. Selling at just $37, this ebook has sold for more than 12,000 copies
and collected nothing but "honest feedback", "success stories" and "thank yous". She's an honest,
real person offering step-by-step guide about marketing.
Click here to learn more!

Earning Disclaimer | Privacy Policy | Copyright | Anti-Spam Policy