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Claude Hopkin's
Scientific Advertising

Table Of Contents
        
Chapter 1 : How Advertising Laws Are Established
Chapter 2 : Just Salesmanship
Chapter 3 : Offer Service
Chapter 4 : Mail Order Advertising - What It Teaches
Chapter 5 : Headlines
Chapter 6 : Psychology
Chapter 7 : Being Specific
Chapter 8 : Tell Your Full Story
Chapter 9 : Art In Advertising
Chapter10 : Things Too Costly
Chapter 11 : Information
Chapter 12 : Strategy
Chapter 13 : Use Of Samples
Chapter 14 : Getting Distribution
Chapter 15 : Test Campaigns
Chapter 16 : Leaning On Dealers
Chapter 17 : Individuality
Chapter 18 : Negative Advertising
Chapter 19 : Letter Writing
Chapter 20 : A Name That Helps
Chapter 21 : Good Business
 

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